A cookie is a small amount of data, which often includes a unique identifier, that is sent to your computer or mobile phone browser from a website’s computer and is stored on your device’s hard drive.
In the Pinnacle Foods website, cookies allow us to identify your visit and to collect information about how you have used our site.
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.
The Pinnacle Foods website does not use any third party cookies other than the analytical cookies noted below.
Anonymous User Statistic cookies:
These allow us to improve our website based on information such as which links are used most frequently or which pages receive the lowest number of unique visitors. They are not used to create a detailed profile of an individual’s browsing activity.
|Google Analytics Cookies||Purpose||Lifespan|
|__utma||Each unique browser that visits a page on our site is provided with a unique ID via the __utma cookie. In this way, subsequent visits to our website via the same browser are recorded as belonging to the same (unique) visitor. Thus, if a person interacted with our website using both Firefox and Internet Explorer, the Google Analytics reports would track this activity under two unique visitors. Similarly if the same browser were used by two different visitors, but with a separate computer account for each, the activity would be recorded under two unique visitor IDs. On the other hand, if the browser happens to be used by two different people sharing the same computer account, one unique visitor ID is recorded, even though two unique individuals accessed the site.||12 months|
|__utmz||When visitors reach our site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in a cookie. The parameters in the cookie value string are parsed and sent in the GIF Request (in the utmcc variable). The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page view to our site; thus it is used to determine visitor navigation within your site.||6 months|
|This cookie is used to establish and continue a user session with our site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on our site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on our site for longer than 30 minutes.||End Of Session/1 hr inactivity|